Such reach you can target specific age groups and locations.

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While you can simply use social media to promote your brand, product or service, it can also be instrumental in developing a community. This allows you to have meaningful engagement with prospects or customers and create brand advocates that will promote your brand without being asked. Social media marketing covers a highly varied landscape that is constantly changing, and each channel requires its own strategy and metrics. Make sure you keep social listening as part of your overall strategy to help you understand and engage with your audience. SEO Search Engine Optimization SEO is an important digital marketing strategy as it can

make your brand, product or service more visible online. The goal of SEO is to optimize your content - whether that’s a homepage, landing page or blog - so it gets found easily by existing and prospective B2B Email List customers. It not only helps to drive traffic but improves user experience and can help to boost your authority. There are a few key elements of SEO to tap into user intent that you should consider: Keywords Backlinks Links Meta descriptions Images The key is to use SEO to target the people searching online that are most likely to be interested in your brand. Paid Advertising While organic marketing can go a long way to helping drive traffic and generate leads, using a paid channel can help you to be targeted and reach new audiences. Many channels offer paid advertising such as social media networks,



search engines like Google through Google Ads along with pay-per-click PPC marketing. The beauty of most platforms is that you can fix a budget and see the results easily. This means that any size business can reap the benefits and you can test imagery, content and CTAs to see what resonates with your audience. You can also gather data from your paid marketing campaigns to inform your marketing activities. For example, let’s say you created a Facebook ad promoting a podcast that drives tons of traffic. Consider repurposing the content .