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Rich snippets: Snippets refer to the elements that appear in Google search results, namely the title, the meta description and the URL. In this sense, Rich snippets are more advanced snippets enriched with structured data , meaning they provide more information to users than the basic SEO elements that Google usually displays. More about rich snippets Robots.txt: The robots.txt is a plain text file that is placed at the root of a website.


Its main function is to provide instructions to search hong kong number data engine robots (such as Googlebot) on which parts of the site they can crawl and which they cannot. To learn more about robots.txt , go here S SEO: Search Engine Optimization, practices or discipline responsible for improving visibility in search engines. SEO Local SEO: Local SEO refers to the positioning of a website at the level of geolocalized search results.


More information about Local SEO SERP (Search Results Pages): Page displayed by search engines in response to a query. International SEO: Optimizing a website for different countries and languages, using attributes such as hreflang to identify the geolocation and language of pages. More on how to position yourself in several countries Predictive SEO: The use of data analytics and machine learning to predict future search trends and adapt content strategies accordingly.