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And once they do, be sure to return that engagement. This is the key. they will be more likely to return to engage on future blog posts. If you have guest authors or freelance writers creating content for you, be sure that they engage with the comments on their post to keep your blog community alive and active. As can be seen in the earlier screenshot, I reply with posts to improve engagement, so you should too. Promote Your Content Once you have content that will engage your readers, you need to get your content out there to make sure you get the engagement you seek.
Blog Post Promotion on Twitter While you may end up with engagement offsite, like in the comments on your Facebook page or replies on your twitter thread, you will most likely get it on your blog since people will need to read CY Lists the post first before they can engage. With that said, what you should do is brainstorm some questions you can ask your audience in relation to your post.

Each of these questions can be used when you promote your posts on social media networks. For those that promote their content multiple times to social media, each question can be used to create unique status updates. Using hashtags, as I used in the screenshot, can also help you reach a wider audience as well. So, don’t forget to use hashtags in your social media promotions. You can also promote your blog posts through email lists as well. We use a tool for this to automatically send an email to all our subscribers to, at the very least, lessen the load of manually sending the blog post as an email.
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